February 2012
Over The Wire Tissue Edition
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Cascades Introduces Unbleached, 100% Recycled Bathroom Tissue

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Cascades Tissue Group, Waterford, N.Y., USA, has launched its Moka™ 100% recycled, unbleached bathroom tissue, a first-of-its-kind product available to the away-from-home (AFH) market. Beige in appearance, Cascades Moka offers commercial purchasers high hygienic qualities and softness while significantly reducing the environmental impact associated with manufacturing a highly common, yet also single-use product. In addition to eliminating chemical whitening,

Cascades’ value-added tissue product is made of a pulp mix with 100% recycled fiber, 80% of which is post-consumer material and 20% is recovered corrugated boxes. The product is also offset with 100% Green-e certified renewable wind electricity, saving 2,500 lb. of carbon dioxide emissions for each ton produced, Cascades notes.

A detailed life cycle analysis of Moka undertaken by the company revealed a reduction in overall environmental impact of at least 25% compared with Cascades’ 100% recycled fiber bathroom tissue, which has been regarded as a highly sustainable tissue but includes a chlorine-free whitening process for aesthetics.

"Beige is the new green, at least as it relates to towel and tissue," said Cascades Tissue Group CEO Suzanne Blanchet, who personally conceived and championed Moka bath tissue’s development. "The last several years have brought about countless habit changes meant to preserve the environment. The quality of this bath tissue hasn’t been sacrificed one bit, so adjusting to a new color seems like a small step to take for even greater sustainability."

Cascades Tissue Group has 17 mills in North America, including 10 in the U.S.



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