November 2010
Over The Wire Tissue Edition
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The Paper Effect Campaign Explores Paper Life Cycle

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Torraspapel, Barcelona, Spain, has launched a campaign, "The Truth about Paper," that explores the life cycle of paper. At the Paper Effect website, Torraspapel shows how paper contributes to the sustainability of our planet, starting with a natural, renewable raw material harvested from responsibly managed forests that serve as major carbon dioxide sinks. Paper has also proven to be 100% recyclable and biodegradable.

Visitors to the site can collaborate on a reforestation project in conjunction with the Spanish NGO AccióNatura.

Torraspapel, part of the Lecta Group, of Spain, manufactures all of its products with wood harvested from responsibly managed forests. It has chain-of-custody certifications for all its mills according to the internationally recognized PEFC and FSC certification systems. One of the guiding principles of Torraspapel's environmental policy is transparent, regular communication of its environmental practices, the company notes.



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