September 2010
Over The Wire Tissue Edition
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Europe Represents About a Third of Global Tissue Market

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Tissue producer Bestway Industrial (Shenzhen) Co., China, reports on its website that out of the world's estimated production of 21 million metric tpy of tissue, Europe produces approximately 6 million metric tpy. The European tissue market is worth approximately 10 billion Euros annually and is growing at a rate of around 3%, according to Bestway. The European market represents around 23% of the global market. Of the total paper and board market, tissue accounts for 10%. In North America, people are consuming around three times as much tissue as in Europe.



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