September 2010
Over The Wire Tissue Edition
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Family of Four Could Save 2,000 Gal Annually with New Smart Flush Bag

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Water supply is becoming a major concern in the U.S., especially with the U.S. Governmental Accountability Office projecting water shortages in 36 of 50 U.S. states over the next five years. The top uses/users of water are not always recognized or understood today, with a recent survey showing that many consumers (45%) believe bathing/showering accounts for the highest water use. However, the American Water Works Association says toilet flushing is actually the number one use of water in the home.

To raise awareness of this issue and to make it simple for consumers to save water when flushing the toilet, Kimberly-Clark, Dallas, Texas, USA, reports that its Scott Naturals brand will be offering an innovative solution - the Smart Flush bag. The device will be available free with purchase of Scott Naturals bath tissue beginning this month. When placed in the toilet tank, material in the Smart Flush bag absorbs water and expands, reducing the amount of water consumed in each flush by up to one liter. A family of four could save 2,000 gal of water per year by using the Smart Flush bag, K-C notes. .

"K-C and the Scott Naturals brand are committed to sustainability and to preserving natural resources for future generations" said Doug Daniels, Scott brand manager. "The Smart Flush device makes it easy for consumers to conserve by reducing the water consumed by each toilet flush. This innovative solution aligns with Scott Naturals brand’s approach of making it easy for environmentally aware consumers to take a green step at home, without changing their normal routines"

The Smart Flush bag will be given away exclusively on Scott Naturals 8 pack and 12 pack bath tissue at U.S. retailers nationwide during this month and in October, while supplies last. The promotion will be supported by a national campaign including a dedicated TV spot explaining Smart Flush and in-store video advertisements.



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