August 2010
Over The Wire Tissue Edition
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Lopez Negrete Named Hispanic Agency for G-P’s Quilted Northern

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Lopez Negrete Communications, Houston, Texas, USA, one of the largest leading Hispanic communications agencies in the nation, has been selected by Georgia-Pacific Consumer Products LP, Atlanta, Ga., as the Hispanic agency of record for G-P’s Quilted Northern bath tissue brand. G-P approached Lopez Negrete for its unique understanding of the Hispanic market and knowledge of the continuously changing landscape affecting this consumer segment. As Hispanic agency of record, the agency will be charged with presenting Quilted Northern to a vast and growing market with buying power in the billions of dollars.

"The passion Lopez Negrete portrayed, coupled with tits proven track record in delivering strategic integrated campaigns that resonate with Hispanic consumers, is what convinced us to choose them as our Hispanic agency of record," said Jorge DeCastro, Quilted Northern senior brand manager. "We look forward to a long partnership that will result in relevant marketing strategies and investments that speak to Hispanic consumers and produce positive financial results."

The Lopez Negrete team leading the Quilted Northern account is Randy Stockdale, executive group account director; Lalo Wakefield, director of creative and strategic integrations; Federico Traeger, creative director; and, Jim Irvine, senior director of media strategies and channel integration.



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