May 2010
Over The Wire Tissue Edition
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K-C Launches Single-Use Home Hand Towels

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Kimberly-Clark Corp., Dallas, Texas, USA, has launched Kleenex Hand Towels, a hygienic alternative to cloth bathroom hand towels. The single-use, disposable bathroom hand towel delivers one clean, fresh, dry towel every time consumers wash their hands in the home bathroom. In the U.S. alone, K-C points out, people dry their hands on cloth bathroom towels approximately 200 billion times per year.

The Centers for Disease Control and Prevention (CDC), Atlanta, Ga., guidelines for hand washing recommends hand drying with a single-use towel, but consumers have not had a practical alternative to traditional cloth hand towels in their home bathrooms, until now, the company emphasizes. Kleenex Hand Towels are designed to address this unmet need.



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