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Sofidel Launches New #RiparticonPapernet Aid Program for Pizzerias in Italy

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Sofidel, one of the world’s leading manufacturers of tissue paper for hygienic and domestic use, particularly well-known in Italy and in Europe for its Regina brand, has announced the launch of an aid program, #RiparticonPapernet (#RestartwithPapernet), in favor of 10,000 pizza restaurants operating in Italy, focusing in particular to those located in the areas most affected by the COVID-19 pandemic.

Through its Away-from-Home (AFH) Papernet brand, Sofidel is sending free supplies of napkins and dispensers to pizzerias with employees particularly affected by the prolonged lockdown period and social distancing measures. The supply has been calculated to cover two weeks’ work requirements. The operation started in June and will last until mid-September.

“We want to give a signal and a support at the same time concrete and symbolic to those who, after the lockdown, try to resume their business among many difficulties, and in particular to those operating in the away-from-home sector, which concerns bars, hotels and restaurants,” commented Enzo Ricci, business unit director AFH of Sofidel. “In a networking logic of companies operating in similar sectors, we have decided to support a specific category of businesses: pizzerias, which represent an important heritage of Italian gastronomy and the most accessible catering segment for millions of people coming out of the COVID-19 emergency.”

The #RiparticonPapernet initiative aims at supporting a part of the SMEs that have always been a drive of the country’s economy, with the hope of indirectly helping Italians to return to conviviality outside their homes in front of a good meal. Being able to finally have a pizza with friends is in fact one of the biggest desires in this post-COVID-19 phase.



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