Lucart Joins the Ellen MacArthur Foundation’s Circular Economy 100 (CE100) Network

In  October, Lucart increasingly committed to the circular economy.  The Italy-based Group, a leading manufacturer in Europe of tissue paper, airlaid products, and MG paper joined the Ellen MacArthur Foundations CE100 network, a pre-competitive innovation program established to enable organizations to develop new opportunities and realize their circular economy ambitions faster.  

Launched in 2010, the Ellen MacArthur Foundation aims to accelerate the transition to a circular economy. Since its creation, the charity has emerged as a global thought leader, establishing the circular economy on the agenda of decision makers across business, government and academia.  

Lucart has made of sustainability and innovation in the environmental field its core values. The network focusses on collaboration, capacity building, networking and research and insights - bringing together companies to create further opportunities for cooperation and innovation.  

"Quality, innovation and sustainability: these are the key words for building the future of tissue paper and of our Group. This is why joining the community created by the Ellen Macarthur Foundation makes us proud of what we have achieved to date: it demonstrates our full commitment to a "circular" paper economy, as we like to call it" – Massimo Pasquini, CEO of Lucart, comments. "We hope that this cooperation will pave the way for new, challenging scenarios for the development of circular economy on a global level, covering a multitude of different sectors and projects. And we want to play an active role in this development". 

In the environmental field, Lucart is a pioneering company in Europe. In 1997, it launched the world’s first recycled toilet paper with Mater-Bi packs on the market, and in 1998 it was the first company in Italy to obtain the Ecolabel. In 2010, the company launched the Natural project in cooperation with Tetra Pak®, creating Fiberpack®, an award-winning circular economy project, which represents the evolution of paper. Thanks to this project, the Group has managed to recycle more than 3.6 billion beverage cartons, which, if lined up one after the other, would cover a distance equal to the circumvention of the Earth 21 times over and, above all, to prevent the emission of 93,800 metric tons of CO2 into the atmosphere.

Lucart is a European leader in the production of tissue paper products (paper items for daily use such as toilet paper, kitchen paper, napkins, tablecloths, handkerchiefs etc.), airlaid products and MG paper. It was founded in 1953 by the Pasquini Family. The company's production activities are distributed over three business units (Business to Business, Away from Home and Consumer) operating in the development and sales of products with brands such as Tenderly, Tutto, Grazie Natural and Smile (Consumer area), Lucart Professional, Tenderly Professional, Fato and Velo (Away from Home area).  

Lucart's production capacity exceeds 395,000 metric tpy of paper on 12 continuous machines and 65 converting lines. Its consolidated turnover amounts to more than €450 million, with more than 1,500 employees in 10 production plants (five in Italy, one in France, one in Hungary and three in Spain). 

The Ellen MacArthur Foundation was launched in 2010 with the aim of accelerating the transition to the circular economy. Since its creation, the charity has emerged as a global thought leader, putting the circular economy on the agenda of decision-makers across businesses, governments, and academia. The charity’s work focuses on five interlinking areas: insight and analysis; learning and training; business and government; systemic initiatives; and communications.