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Metsä Tissue Appoints Riikka Joukio as New SVP, Consumer Nordics

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Riikka Joukio has been appointed Metsä Tissue’s SVP, Consumer Nordics and a member of Metsä Tissue management team. She reports to Metsä Tissue’s CEO Petri Helsky. Joukio moves to her new role from the position of Metsä Group’s SVP, Sustainability and Corporate Affairs.

Joukio has extensive experience from forest industry including head of paperboard marketing operations in Metsä Board’s predecessor company M-real Corporation.

Mark Watkins who was previously in charge of Metsä Tissue’s Consumer Nordics business has left the company.

With its high-quality tissue and cooking papers, Metsä Tissue makes life more comfortable for consumers, customers and end-users every day. Metsä Tissue is a leading tissue paper products supplier to households and professionals in Europe and the world’s leading supplier of baking and cooking papers. Its main brands are Lambi, Serla, Mola, Tento, Katrin and SAGA. With production units in five countries, it employs a total of about 2,800 people. Sales in 2017 were EUR 1 billion. Metsä Tissue is part of Metsä Group.


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