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Soundview Tissue Names Meyers CEO, Baron President, Snyder and Ziessler to BOD

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Soundview Paper Co., Elmwood Park, N.J., USA, announced that company President Karl Meyers has been appointed CEO and SVP of Strategy, and that and Rob Baron has been named the company’s new president. In addition, longtime tissue and paper industry executives Steve Ziessler and Bob Snyder have joined Soundview’s Board of Managers. 

"I am very pleased to take on this new role and continue to partner with Rob Baron and our entire team to move Soundview forward," said Meyers. "Rob is a uniquely talented strategist and leader, and the addition of Steve and Bob to our already strong board of managers provides us with decades of combined industry expertise to draw upon as we chart our course for the future." 

"Soundview is a special place," said Baron. "We have a world-class production facility in the largest consumer market in the U.S., and innovative, customer-driven strategies necessary to compete and win in today’s competitive environment. We have a skilled and dedicated team that manufactures superior products for our customers, and we’re poised to deliver sustained growth. I am grateful for the opportunity to serve as the company’s new president at this exciting time." 

"Each of the individuals we’ve appointed today will play a key role in building an even stronger and more successful Soundview Paper Co.," said Tim Fazio, chairman of the Soundview Board of Managers and Co-Founder and Managing Partner of Atlas Holdings LLC. "We have an outstanding workforce that is focusing on our core strengths as a company." 

Meyers became Soundview’s president last September after serving as COO of the company’s Away-From-Home Division. Prior to joining Soundview, he served as a senior executive for Georgia-Pacific Corp. from 1997 to 2009. Meyers has played a central role in positioning Soundview at the forefront of the industry regarding associate safety, increasing production and quality, lowering costs, and driving innovative product development. 

Baron has been a senior executive within the Atlas Holdings family of companies for four years. He joined Soundview in 2014 as SVP of Strategy after having served as VP of Finance and CFO of Finch Paper, an Atlas-owned business in Glens Falls, N.Y., from 2012 to 2014. Prior to that, he held several leadership positions within Furniture Brands International, including VP and CFO of Thomasville Furniture Industries, VP/Financial Planning and Analysis, and the VP of Finance for both Lane and Broyhill Furniture.
Together, Snyder and Ziessler bring more than five decades of combined tissue and paper industry leadership to Soundview’s Board. Snyder served as CEO and president of Orchids Paper Products from 2007 to 2014, as well as serving on its board of directors. From 2002 to 2005, he worked for Kruger Inc., where he served as VP and GM of Corner Brook Pulp and Paper Ltd., an operation that was comprised of a newsprint mill, timberlands, and power generation facility. Snyder also served in senior roles for KTG USA, a premium grade tissue mill, as well as Great Northern Paper Inc., Alliance Forest Products U.S. Corp., Bear Island Paper Co., and Bear Island Timber Co. 

Ziessler has spent the majority of his career in leadership positions in the tissue industry. He most recently served as president and CEO of Guardian Building Products from July 2011 to April 2015. Prior to that, he served for six years as president, COO, and director of Cellu Tissue/Clearwater Paper Corp. He has also held a number of senior positions with Kimberly-Clark Corp., including president of Kimberly-Clark Professional in Europe and VP of Kimberly-Clark North America. 

Soundview is a producer of recycled and virgin fiber towel and tissue products for the At-Home, Home and Office and Away-From-Home markets in North America. In the At-Home market, Soundview produces Marcal®-branded and private label products for grocery and retail clients. The company also operates a facility in Putney, Vt., which allows it to offer a broader range of commercial towel manufacturing capability into its finished paper products offering of tissue, towel, and napkin products to retailers, distributors, and other customers. 


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