Graphic Packaging International announced the release of PaceSetter Rainier, an innovation in coated recycled paperboard (CRB).
PaceSetter Rainier offers solid bleached sulfate (SBS) characteristics in combination with recycled content. It provides improved surface smoothness for enhanced printability and stand-out packaging with tactile performance. It has whiteness and brightness that exceeds traditional CRB and can compete directly with SBS and folding box board (FBB).
The new paperboard grade is available in 12pt to 18pt calipers and is ideal for beauty, healthcare, dairy, dry goods and more packaging applications.
“This is a breakthrough for the fiber-based packaging industry and one we know is important for our customers and consumers,” said senior VP of paperboard sales, Michael Weinhold. “According to recent research by the Boston Consulting Group, 78 percent of customers said they are likely to purchase a product based in a ‘made with recycled content’ claim, and 67 percent said it was important for packaging to contain recycled content.”
Graphic Packaging is boosting technical capability and capacity in CRB production to provide more fiber-based packaging with recycled content to contribute to a more circular economy.
“Our customers have been asking for a premium paperboard solution that offers a bright, white and smooth printing surface that also includes recycled content to help support their packaging sustainability goals. We believe PaceSetter Rainier will be a game-changer for them,” Weinhold added.
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