Smurfit Kappa, Ireland, has developed a new Pouch-Up® packaging solution for Pressade to help with its goal of making juice a more integral part of the family breakfast routine. The Pressade "La Fabrique à jus" has won an Oscar de L'Emballage award for its convenience and ability to keep the product fresher for longer.

With a brand new three-liter size, the La Fabrique à jus is easy to store and the handy tap means that children can easily use it without spilling.

The juice keeps fresh for three weeks versus four or five days for more traditional packaging for ambient juices.