SCA Launches New Sustainability Targets

SCA, Stockholm, Sweden, reports that it recently conducted a survey showing that sustainability activities play an important role in relationships with customers. As many as 41% of respondents said they had participated in contract negotiations in which sustainability was the deciding factor for the outcome.

The company says that measurability and access to relevant key performance indicators are crucial factors in ensuring successful sustainability programs. Systematic preparatory work, it notes, has resulted in a number of specific new targets for SCA:

"The middle class is expected to grow by three billion consumers in the next 20 years, primarily in emerging markets. This represents a major opportunity for us to improve hygiene and health standards for millions of people at the same time as ensuring our commercial success," said Kersti Strandqvist, SVP of Corporate Sustainability.

"Innovation and sustainability are strongly intertwined, and sustainable innovations are essential if we are to surpass customer and consumer expectations. For us to further emphasize the importance of this area, we are today proud to announce that we have decided to join the World Business Council for Sustainable Development, where global corporations go from words to action on sustainability matters," Strandqvist added.

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