Leveraging Change Management to Elevate Safety, Talent, and Tech Adoption

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TAPPICon 2025, May 4-7 in Minneapolis, Minn., will showcase a dynamic program addressing key industry challenges. Among the six core topics, Talent Development, Safety & Best Practices is particularly vital as organizations strive to enhance workforce capabilities, strengthen safety measures, and implement operational best practices.

One of the featured presentations in this topic category is Change Management in Digital Transformation: Key Strategies for Successful Implementation by André Ruiz Furtado of Radix. Furtado explores how the success of digital transformation projects hinges not only on technological advancements but also on effective change management strategies. By focusing on the human element, organizations can drive adoption, foster engagement, and maximize the impact of new technologies.

Attendees will learn common pitfalls in digital transformation projects, such as inadequate communication, lack of stakeholder alignment, and insufficient training. These challenges often lead to resistance, low adoption rates, and project delays—ultimately undermining the benefits of digital initiatives. To overcome these hurdles, Furtado outlines a structured approach emphasizing clear vision, leadership buy-in, and continuous engagement with employees. Key strategies include involving stakeholders early in the process, using motivational techniques to drive enthusiasm, and aligning digital initiatives with organizational goals. Additionally, real-world examples of successful digital transformations will demonstrate how organizations can overcome resistance and foster a culture of innovation. By prioritizing people alongside technology, this approach ensures sustainable outcomes and lasting value from digital projects.

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TAPPICon
Beyond the invaluable technical and strategic insights, TAPPICon 2025 offers numerous benefits for attendees. Industry experts will present cutting-edge research and best practices, while top suppliers will showcase the latest solutions in the Solution Center, providing hands-on exposure to new technologies. The Conference also offers unparalleled networking opportunities, allowing attendees to connect with peers, share experiences, and build relationships that drive future success. A special highlight of this year’s conference is TAPPI’s 110th Anniversary and Awards Gala, celebrating more than a century of technical progress and collaboration in the industry.

Attendees also have the unique opportunity to update their headshot with a free, professional mini-photo session with Shoott on Monday and Tuesday. Photo slots are limited and must be reserved in advance. 

Whether you're looking to enhance workforce development strategies, strengthen safety protocols, or implement digital innovations, TAPPICon 2025 is the premier event to gain the knowledge and connections necessary for success.

Registration

Don’t miss this opportunity to engage with industry leaders and drive meaningful change within your organization. Register today. TAPPICon offers special pricing for mill groups, students, and TAPPI Members.

Visit TAPPICon.org for additional information and sponsorship opportunities.