GPS Zenith Hi-Brite Now Company’s Best Selling U.S. Paperboard
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Global Paper Solutions (GPS), Atlanta, Ga., USA, a distributor of paperboard and packaging material and an affiliate of the Asia Pulp & Paper Group (APP), Indonesia, reports that its Zenith Hi-Brite Premium has become the company’s best-selling paperboard product. The product provides 94 brightness, cost-to-yield advantage, and high-quality design, GPS notes, adding that its sales have grown by 255% since being introduced in 2012.
Distinguishing qualities, GPS points out, include:
- 94 Brightness: Allows for crisp reproduction of sophisticated and intricate graphics.
- Blue-White: The product is blue-white rather than the typical yellow-white, resulting in a more authentic, sharper print quality. This is critical for printed products featuring images of people, consumer electronics, and food products that rely on printed packaging to entice consumers.
- A 7%- 10% Yield Average: APP’s layered board technologies produce a high yield average, allowing packaging converters to save money by ordering less paperboard, while reducing waste, decreasing overall unit weight of packaged goods, and directly reducing supply chain transportation costs.
- FDA Compliant/Barrier Technology: Zenith Hi-Brite is FDA compliant, making it ideal for food and pharmaceutical packaging, and it is available with an added resistance barrier, making it ideal for fast food packaging applications that require grease resistance.
- Innovative Surface Treatment: The product is surface-sized and double blade coated to eliminate surface dust. It allows high print speeds that can result in 10% - 13% more print impressions.
Zenith Hi-Brite is used throughout the packaging, converting, and commercial printing categories for a wide array of segments, including consumer products, health and beauty, pharmaceutical, direct mail-postcards, brochures, magazine inserts, soft cover books and magazines, lottery tickets, toys, playing cards and games, food-frozen, fast and dry goods, point of purchase (POP) and point of sale (POS), labels and label lamination for corrugated packaging, and calendars.
