MPI Potomac FYI
June 2021
 
Message from the President
 

Watch this month's message from
Devin Lewis, CMP, CEM
MPI Potomac Chapter President

 
 
Devin closes out her tenure as president, highlighting 10 things that MPI Potomac accomplished this year, and thanks many of YOU!
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Upcoming Events
 
 
Pull that formal wear out of your closet and come celebrate with our honorees and winners at the beautiful Warner Theatre.
 
The evening will start with pre-theater cocktails, proceed to a spectacular awards ceremony and entertainment followed by a networking reception on the rooftop overlooking the DC skyline.
 
So get those cocktail dresses and suits ready and join us on the red carpet.
 
This is THE event not to miss!
 
Annual Awards Include:
Marketplace Excellence Award
Rising Star of the Year
President's Award
Planner of the Year
Supplier of the Year
Committee of the Year
Galaxy Award
MPI Potomac Chapter Leader
MPI Potomac Distinguished Leader
 
 
 

You don't want to miss ...

Brand Forward: Marketing Yourself and Your Organization in Today's Environment

 
When it comes to personal branding in today’s environment, the question is: “How can I build my brand when I am working in my living room, and everyone I work with seems far away?”
 
Well, not to worry. There are many ways to contribute value, get noticed and be acknowledged even when you are socially distanced and feeling a bit isolated. In addition, developing a personal brand is vital as the pandemic increases our digital footprint and reliance on the internet. Of course, the value of branding is not only limited to personal branding. You can also use those same strategies to market your events and organization successfully and effectively.
 
In this session, we will provide tips and strategies to brand yourself, engage your target audience and ultimately keep your brand — whether it be yourself, your event or your organization — top-of-mind.
 
Learner Takeaways:
  • Understand the concept and importance of personal branding.
  • Identify strategies to develop a successful brand for yourself and your organization.
  • Understand how social media fits into creating and implementing a brand.
  • Develop a strong and authentic brand for yourself and your organization. 
Registration information coming soon, so keep an eye on your inbox!
Diversity, Equity, and Inclusion
 
 
 

We, the people, are different

 
By Rhonda Payne, CAE, @my19cents
Rhonda Payne is an association and nonprofit executive, learning leader and entrepreneur. She’s the founder + CEO of speaker agency Flock Theory and COO of /dev/color.
 
“The world is changed. I feel it in the water. I feel it in the earth. I smell it in the air.” Hey, don’t leave me hanging, LOTR fans! Galadriel spoke these haunting words at the opening of "Lord of the Rings: The Fellowship of the Ring," and these words have been rattling around my mind as I try to put my finger on a shift. Maybe you feel it too? Let’s back it up, and I’ll explain. 
 
Back in late March, financial expert and television host Suze Orman delivered an annual conference keynote for NASPA, one of the nation’s top professional associations for student affairs professionals. Her talk was most certainly meant to inspire attendees to overcome their obstacles to wealth, specifically, “fear, shame and anger.” It fell miserably short of the goal, ignorantly equating “net worth” to “self-worth” and ignoring the role of inequitable and unjust systems that have (and still) block many people from attaining generational wealth. A few hours after the keynote came the apology.
As the 2020 founder of a deliberately diverse speakers bureau, Flock Theory, and a longtime leader inside membership organizations responsible for conferences and events, this series of events drew my attention for a number of reasons. Was Suze Orman always tone deaf on equity? Could NASPA have seen this coming?
 
Here’s the thing. Orman didn’t wake up one day and get brand new, and she’s not stupid. This wasn’t the first time she referred to the South Side of Chicago, where she grew up, as "the hood" and "the ghetto." She isn’t different. We, the people, are different. 
 
We’re tired of excuses and diversity theater. When I learned about NASPA’s ordeal with Orman, my heart broke for them. I spoke with thought leader and speaker Lazetta Rainey Braxton, MBA, CFP, to see if we could help. She’s the co-CEO of 2050 Wealth Partners, and said, "It is refreshing to see GenZ and younger millennials demand cultural competency and courage, even when it comes to personal finance. Baby Boomer Suze Orman no longer can rest on the laurels of her financial empire, which presupposed a level playing field with building and transferring wealth." 
 
In the year 2021, Braxton agrees it’s reasonable to expect speakers to know better. Words and actions have consequences, whether intentional or not. The change I’m seeing is that overt and covert bias that used to go unchecked is getting checked more and more often. Hard, in the paint, in real time. As LeVar Burton told "The View," it’s not "cancel culture" but consequence culture. And, like seeing Burton host "Jeopardy," I’m here for it! 
 
It’s not enough that Orman didn’t intend to center whiteness so offensively or that she’s given that talk so many times before without issue. Developing self-awareness and knowledge as it pertains to experiences of others in her domain of expertise is work no one can do for her. She must intend not to exclude people in her audience. Don’t know where to start with identifying inclusive speakers for your events? Diversifying your circle of friends, colleagues and suppliers will help.
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The MPI Potomac Chapter Diversity, Equity & Inclusion (DE&I) Committee is committed to bringing you relevant topics, and our DE&I System and Roadmap. To learn more about our DEI Initiative, please visit us at www.mpi.org/chapters/potomac/media-resources/diversity-inclusion or contact our co-chairs: Anjali Sanghvi, anjalisanghvi@gmail.com or Joan Aiken, jmaiken22@msn.com.

The views expressed by our guest writers are their opinions and not necessarily those of MPI Potomac.
MEET Chicago Northwest
Visit Colorado Springs
News & Announcements
 
 

Introducing The Voices of MPI Potomac Chapter

 
Later this summer, our chapter will be relaunching a podcast, and we want to hear from you. As we build content, we are seeking submissions from our members. Please send your topic ideas to nrosenbaum@visitalexva.com for our committee to review. We are also looking for potential speakers and “subject matter experts” on topics relevant to our industry and, most importantly, YOU.
 
Thank you, and we look forward to hearing your ideas!
 
 
 
 

Go for gold with MPI Potomac’s On-Demand Plus CMP Prep Course

 
We may not be Olympic athletes training for Tokyo, but that shouldn’t stop you from going for gold and earning your Certified Meeting Professional designation this summer! MPI Potomac’s On-Demand Plus CMP Prep Course will bring together the top coaches to train you for the exam.
 
Best of all? You can choose your training plan based on your schedule and study needs. Register for the on-demand content only, the live session only or both for the most support. The on-demand content will include nine+ hours of recorded lectures and 265 practice questions. The main event will be a four-hour live session with a structured review and small group breakout rooms dedicated to each domain.
 
You’ll gain immediate access to the on-demand content when you register, so start your journey to the winner’s podium today.
 
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Regional Meetings Close to Home
As meetings trend to regional, planners see the value in choosing smaller destinations, close to home. Why not consider the #3 Top Best Small City in the U.S. (Condé Nast Travelers 2019) right in your backyard?  Easily drivable for staff and attendees, Alexandria and our hospitality partners are ready to welcome you back with the Alexandria Promise and much more.
See why Alexandria is now, more than ever, the perfect destination.
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Tuesday, June 22

5 p.m. - 6 p.m. ET

 
Please note: This event is for nonmembers only. Additional member programming coming soon.
 
The meeting and event industry is witnessing unprecedented times, and we are all looking for opportunities to move ourselves forward. We want you to know you are not alone! Meeting Professionals International (MPI) is the place to connect with fellow professionals navigating the same waters.
 
We invite you into our community to learn, bond and collaborate. With over 19,000 members worldwide, MPI brings members of the meeting and event industry together daily. As the largest chapter within MPI, the Potomac Chapter has amazing member resources available to excel in your career. 
 
We invite you to Conversation & Cocktails, a complimentary, virtual, roundtable-style event. With a wellness moment, trivia for prizes and small discussion groups facilitated by a meeting professional just like you, we’ll give you a taste of what MPI membership has to offer. We will share insights, best practices and lessons learned as we all navigate this new normal together.  
 
Join us and see MPI Potomac is the place you belong — and don’t delay; a limited number of spots are available!
 
Roundtables Discussions:
  • How to Hybrid
  • Certifications+Continuing Education: What's New and Now
  • Trends in 2022
 
Certifications Corner
 
 
Congratulations to the MPI Potomac member who earned her Certified Meeting Professional (CMP) credential in April: 
 
     Slavica Acott
 
The CMP credential is recognized globally as the badge of excellence in the meeting, convention, exhibition and event industry. The qualifications for certification are based on professional experience, education and a rigorous exam. She demonstrated her comprehensive knowledge of meeting management as well as a commitment to the meeting profession.  
 
MPI Potomac is so proud of your achievements, Slavica!
 
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