Past Issues/Subscribe | Advertise | April 2012

Do this... Don’t Do That!

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On April 19 we are gathering at the luxurious Hotel Monaco to enjoy a very engaging session titled "The Business of Social and the Social of Business'".

Whether you want to be considered a strategic contributor to your organization or enhance your resume value in the job market, it’s time to grow your awareness and involvement in social media networks. Regardless of where the official social responsibility lies, you DO have responsibility for member experience and can benefit greatly by using social to enhance your relationships.

Hear Michelle Lapierre’s story about how social media channels have changed the business landscape forever. She’ll review current events, rehash the arguments for why we can’t ignore social any longer, and lay out practical skill-sharpening steps you must take in order to thrive in our business-social / social-business world. During her lifelong career in hospitality sales and marketing, Michelle has held myriad professional positions from on-property operations to corporate strategic development. In her current position with Marriott Rewards & Ritz-Carlton Rewards, Michelle oversees the program's social media presence, as well as being a member of Marriott's prestigious Social Media Center of Excellence, whose charter is to set the enterprise-wide investment strategies for the burgeoning social media community worldwide.

As a member of MPI’s CMM faculty, Michelle teaches the Strategic Marketing course, preparing meeting professionals to position their meetings and events within the organizations strategic framework. Click here to see the event summary and register for the April event.

Listen, learn and earn 1 CIC credit hour!

Want the inside scoop on how to maximize your membership with PMPI? Join us after the program for PMPI Insider.

PMPI Cares Scholarship – FREE

As with all PMPI Educational Experiences, if you are having trouble paying for an event, use our money! PMPI Cares about you, and we invite you to attend these event on us. We hope that one day you can pay it forward and help another PMPI Member by donating to PMPI Cares.

Knoxville Tourism & Sports Corporation
Grand Traverse Resort & Spa
Chesapeake Conventions & Tourism


Please visit our website at to learn more and register for all of our events,
as well as information about the resources we have to offer you.