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Business 2 Community A content marketing plan has a crucial role to play in the success of your business. If you’re doing content marketing without a strategy in place, the chances are high that you may not succeed at it. And, it’s not just the B2B businesses that see some success when they leverage content marketing with a plan in place. Even B2C businesses echo the same. Visit https://www.business2community.com/content-marketing/how-to-create-a-solid-content-marketing-plan-for-your-business-02413842 to view the full article online. |
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Harvard Business Review
Middle managers have long had reputations as ineffective or weak supervisors. But research shows that, in fact, they’re often the people that make an organization run smoothly between hierarchies. Investing in these managers as “connecting leaders” is vital. To do so, focus on four key types of connecting leaders and their associated practices. There are rewards and challenges for each; but successfully addressing them can help make your business more successful coming out of the pandemic. Visit https://hbr.org/2021/06/the-real-value-of-middle-managers to view the full article online. |
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Entrepreneur
Visual marketing is one of the most important components of content marketing and digital marketing generally. Several studies have shown that people respond much better to images, videos and other visual content than they do to just text. Here are five tips to ensure your visual marketing is getting you the most ROI possible. Visit https://www.entrepreneur.com/article/372044 to view the full article online. |
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Forbes Cybercriminals aren’t only going after big corporations. For every Equifax or Colonial Pipeline you read about in the news, there are thousands of small businesses that have had their sensitive company or customer information compromised. Smaller organizations are often prime targets for cyberattacks because they aren’t protected by the same level of security infrastructure as larger companies — yet they still have valuable data to offer. Visit https://www.forbes.com/sites/forbestechcouncil/2021/06/14/small-business-cybersecurity-101-simple-tips-to-protect-your-data/?sh=3e5573144679 to view the full article online. |
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Chief Executive Savvy organizations have re-emerged from their Covid fog to plan and navigate what the future looks like in 2022 and beyond. One thing is certain: change is inevitable. Try thinking of people as hives that band and disband as needed, and consider work as a task to be accomplished, rather than always as a skill to be hired on an individual basis. Visit https://chiefexecutive.net/how-to-restart-revisualize-and-rightsize-your-workforce/ to view the full article online. |
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