The digital marketing industry has seen an influx of growth over the past few years. This change of pace has spurred new digital marketing trends that have replaced previous outdated strategies.

 

Here's what ten entrepreneurs believe the future of marketing will look like, and how these trends have already impacted their own efforts.

Organizations and employees are going through tremendous change and the communications team, working closely with leaders, will continue to be essential to leading employees through the change to the new reality.

 

Here are five proven approaches communications teams and leaders can use to help improve employee engagement in this new work environment.

To keep top talent in the fold, managers must actively change their leadership styles—focusing less on controls and more on culture and connections.

 

In this episode of The McKinsey Podcast, experts in talent and organizational health discuss how those in charge must adopt new ways of leading to keep the employees they have.

The last 24 months have changed everything. For businesses. For leaders. For employees. Now, as the dust settles, one fact becomes clear: Power has shifted.

 

Chief marketing officers are reporting increased pressure to prove the impact of marketing spending. But too often this means a focus on short-term metrics, like sales revenue, instead of longer-term efforts like brand building. 

 

Here are 10 actions that will help marketing leaders build the patience, trust, and confidence that long-term growth and value are on the horizon.