Marketing Week
For marketers, 2021 planning will look a little different than in previous years. While it is true that change is constant in marketing, 2020 shook up the field so dramatically that many marketers are revisiting everything from personas and buyer journeys to brand purpose.

Social media has taken on greater significance for consumers and marketers as 2020’s events have forced more digital communication, but the ways of using it are evolving.

McKinsey & Company
As leaders take action to reenergize their people and organizations, the most forward looking see a larger opportunity—the chance to build on pandemic-related accomplishments and reexamine (or even reimagine) the organization’s identity.

To better organize for a post-pandemic future, leaders should embrace nine imperatives that collectively explain “who we are” as an organization, “how we operate,” and “how we grow.”

Entrepreneur
Healthy mental habits are what will get you through the tough days.

The following viewpoints will help you to get into a frame of mind that will ultimately free you up to find your own success.

CNBC
Martin Luther King Jr. Day is more than a day of celebration of the civil rights leader. King’s words are as powerful today as when he first said them.

Here are just a few that might inspire positive change and development in the world.

Inc.
2020 taught many lessons to leaders and their teams. As we enter a new year, there is renewed hope of calmer seas for businesses and their leaders. A chance to take stock of what gives our organizations and us resiliency, strength, and purpose.

Here are three ways you can seize this moment and reap the knowledge you need to thrive in the coming year.