Find-a-Dentist Campaign Shows Early Success

The Find-a-Dentist national digital advertising campaign, which launched July 10, is demonstrating early results. Findadentist.ada.org saw 801,736 visits from July 10–August 30. The campaign generated more than 76.8 million impressions (how many times someone saw an ad), and there were 182,561 completed searches and 275,381 ADA member profile views. When compared to the traffic from last year to the former Find-a-Dentist tool (the new version launched in April 2017), site visits jumped 1,667 percent from April–August 2016 to April–August 2017. Forty percent of Oregon dentists have updated their profile, but we are looking for 100 percent participation.  If you haven’t already done so, update your member profile at ADA.org/MyADA.