In View
September 18 2019
Message from the Board
Dear NYSAE Friends and Colleagues,

I hope that you have enjoyed a fantastic summer. As we begin our 2019-2020 activities together at NYSAE, it’s my pleasure to welcome our new members and thank our returning members for their continued support. I’d also like to express my sincere appreciation to all our board members, committee chairs, volunteers and staff who generously contribute their time and energy to building NYSAE into this dynamic and progressive organization.

Member News
On Saturday, August 10th, over 40 association executives attended an east coast Meet Up at Latitude 41 Bar, in the Renaissance Columbus Downtown Hotel in Columbus, Ohio. This Meet Up was held before the start of the ASAE Annual Meeting as a way to bring different association executive societies together and was done in collaboration with the Empire States Society of Association Executives (ESSAE.) While still in the northeast region, it was the first time society executives from New York City, upstate New York, Pennsylvania and New Jersey collaborated and hosted a networking mixer with one another. We look forward to expanding this event next year and for additional events of this nature in the future. Thank you NYSAE Board members Rhonda Payne, CAE and Donna Kelley, CASE, CMP for organizing this amazing event.

NYSAE is revamping their social media program as a way to send out regular updates to members. As of right now, members can find NYSAE on Twitter, via Facebook, through Instagram, with a LinkedIn group and through their new LinkedIn page. If you don’t follow us, be sure to check our page on your favorite social platform in order to find out about NYSAE events, registration, member updates and general news. Have a question or suggestion regarding their social presence? Be sure to send a message or an email and the staff will get back to you.

As our fall events calendar starts to ramp up our members and guests will notice new faces at the registration tables and behind the day-to-day communications and operations of NYSAE. On July 1st Kellen began management led by long-time member and former NYSAE board member Holly Koenig, NYSAE’s new CEO. Holly is supported by a deep team of association management upstarts and veterans from across all walks of the association world. Click here to meet the team.

NYSAE concluded its momentous 100 year anniversary as a significant New York organization by rebranding its familiar black and red logo with a modernized red, white and blue design. “The new logo features a more streamlined look that reflects the beginning of a new century for NYSAE while staying true to the history and vision of our organization throughout the past 100 years,” noted NYSAE Chairman Charles Riotto.

The new logo (pictured to the right) has a lighter font and stylistic modifications which reflect a more engaging approach. As a companion design, InView (this newsletter) also received a refreshed look.

On July 1st, NYSAE announced its new officers and directors for the upcoming fiscal year. Those announced include Chairman of the Board Charles M. Riotto; Chair-Elect Vijay Dandapani; Treasurer David P. Murphy, MBA, CPA; and Immediate Past Chair Gerard M. Thiers, CAE. Members of the Executive Committee also include Joanne Barry, CAE, Executive Director/CEO, New York State Society of CPAs and David Jackson, CMP, Vice President of Sales, Pocono Mountains Convention.
Article Spotlight
By Greg Schultz, CAE, Executive Vice President of Kellen 

What’s a member worth to you and how much does it cost to get a new one? How long does your average member stay a member, and how do you know if they haven’t left yet?

You should know the answers to these questions. And your board should know that you know. They’ll take you seriously when you advocate for investing in member retention and development when you know your numbers.

Here are seven math equations that every association manager should use. Measure and track at least once per year.
Alger House/Manhattan Penthouse/Catering
Message from Next Gen Co-Chairs
Dear NYSAE Community,

Never in my wildest dreams could I have imagined that I’d be sitting here writing to you from my office, NYSAE’s brand new headquarters, 30 years after my employer, Kellen, encouraged me to join NYSAE as a young professional. What a year. NYSAE celebrated its 100th anniversary and simultaneously made a major move to the east side under Kellen’s management.
Providence Warwick CVB
Industry News
MemberClicks Blog
Membership renewals are a key component of an organization’s health. The more renewals you have, combined with the more new members you’re able to acquire, the more growth your organization will experience and the better you’ll be able to carry out your overall mission.
Association Adviser
The WIIFM philosophy is well known in the association world – and for good reason. Associations today have to provide a customized experience to capture their members’ attention.
Achurch Consulting
Overlooking one of the first instructive experiences can detract from the goal of creating successful new employees. The lack of creativity in onboarding, particularly for remote teams, isn’t helping any of the participants in feeling more excited.
Associations Now
New research found that team-bonding activities improved creativity, productivity, and employee retention. But when planning them, you may want to opt for volunteer days instead of ice breakers and workshops.
New Members
  • Alex Lee – Funders for LGBTQ Issues
  • Amanda Rodriguez – Visit Denver
  • Andrew Wallace – Funders for LGBTQ Issues
  • April Nicole Bethea – Funders for LGBTQ Issues
  • Ashley Turrell – Manufacturers Association for Plastics Processors
  • Ben Francisco Maulbeck – Funders for LGBTQ Issues
  • Carrie Laney – NYS Preferred Source Program for New Yorkers who are Blind
  • Chantelle Fisher-Borne – Funders for LGBTQ Issues
  • Daniel Walsh – Ponte Vedra Inn & Club
  • Gabriel Oberfield – CCLC
  • Jennifer Sena – Greater Fort Lauderdale CVB
  • Karen Staples, CMP – Visit Salt Lake
  • Kristina Wertz – Funders for LGBTQ Issues
  • Luis Rey Ramirez – Funders for LGBTQ Issues
  • Lyle Matthew Kan – Funders for LGBTQ Issues
  • Marc Ian Tobias, CMP, CAE, CMP, CAE – Americans for the Arts
  • Marcia Sandford – Micro Strategies
  • Melissa Barbour, CAE – SMACNA of Long Island Inc.
  • Michelle Devine – Visit Newport Beach
  • Nestor Nunez – Visit San Antonio
  • Nicole Fernandes – Funders for LGBTQ Issues
  • Rebecca Wisotsky – Funders for LGBTQ Issues
  • Sheila Neal, CASE – Detroit Metro Convention & Visitors Bureau

For more information on membership, please click here.

NYSAE thanks all the organizations below who have chosen to support our valuable programs and benefits through Organizational Membership. We appreciate their ongoing commitment and participation.


American Group Psychotherapy Association


American Pet Products Association


American Thoracic Society

Building Trade Employers’ Association

Funders for LGBTQ Issues

HANYC - Hotel Association of New York City, Inc.

Licensing International

New York State Society of CPA's



Sullivan Catskills Visitors Association


For more information on organizational memberships, please see here.

Upcoming Events
Sep 2019
1-2 PM
Join us for a fast-paced session on how to gather your best member interactions and pivot from simply collecting data to modernizing your member outreach and engagement strategies. This includes how content personalization can drastically improve member outreach through analyzing interactions and thinking beyond just recipients, as well as leveraging the predictive nature of online activities to tailor the whole member experience.
Member Price: Free / Nonmember Price: $35
Sep 2019
8:30 – 10 AM | NYSAE HQ 355 Lexington Ave., 15th Fl between 40th and 41st St.
New NYSAE members! Join us for our first-ever complimentary breakfast to network with members of the NYSAE board of directors, members of the Membership Engagement Committee, and other new members while you learn about all that NYSAE has to offer and find out how you can make the most of your membership. Free to members who have joined since January 2018.
Oct 2019
Oct. 10, 8:30 – 10 AM | NYSAE HQ 355 Lexington Ave., 15th Fl between 40th and 41st St.
Building a better social media presence in NYC and how to become a media resource and a voice within your industry are just some of the discussion topics that will be covered at our next Exec Connect event, moderated by Cristyne Nicholas. Exec Connect is NYSAE’s premier peer-to-peer senior leader networking group and is open to all C-Suite executives, Executive Directors and Vice Presidents. These intimate roundtables have limited space, don’t miss out and register today.
Member Price: Free / Nonmember Price: $35
Oct 2019
Oct. 10, 8:30 – 10 AM | NYSAE HQ 355 Lexington Ave., 15th Fl between 40th and 41st St.
A major trend across all associations is the increased need for non-dues revenue. Sponsorships, conferences, educational programs, certifications, associations are looking into every angle to embrace new avenues of revenue, while at the same time looking to strike the right deal with hospitality partners, corporations and vendors to build strategic alliances. How you ASK can determine whether you just make budget or whether you’re calling in the Brinks trucks.
Member Price: $35 / Nonmember Price: $ 65 / NextGen $20 / Students $10