In View
October 1, 2019
Message from the Board
Dear NYSAE Members and Friends:

Let me begin by saying that the last eight years of being in the NYSAE community of industry professionals have been wonderful. I found it so important for me to get off to a good start and feel welcomed. The journey has been both exciting and rewarding. The biggest lesson I learned was that you must engage in the organization's activity to reap the rewards of your membership. By joining NYSAE, you have already shown a desire to grow professionally and uplift your business standing. Perhaps the best way to describe the experience is this way:

Member News

The event will take place at the New York Marriott Marquis and will close with a night at Tina:
The Tina Turner Musical

The New York Society of Association Executives (NYSAE) is excited to reveal details for Meet NY 2020 on Wednesday, February 26th at the iconic Marriott Marquis in Times Square New York, NY. With over 500 individuals in attendance last year, Meet NY is the largest buyer-hosted event in the northeast for association and nonprofit leaders alike.

By Holly Koenig, NYSAE CEO

Volunteers are the lifeblood of associations and professional societies.  I have yet to manage a group that has not struggled with recruiting and maintaining active volunteers from its membership base at some point. There is a trend of unrealistic expectations.
NYSAE has a robust calendar of events for 2019-2020 and we would like to get you involved! Currently we are looking for companies in the Midtown NYC area who have space to accommodate 50+ people and who would be willing to host one of our NYSAE events in that space in-kind.   Hosting an event for NYSAE provides an opportunity for you to connect with association and nonprofit decision makers, as well as hospitality partners. Lastly, we market all events heavily which means a greater opportunity for your company’s visibility.

Don’t have space, but want to help NYSAE? Think about sponsoring one of our upcoming events. We have customizable sponsorship packages available; prices vary starting at $500.

If you are interested in either option, please reach out to Tatyana James at
Article Spotlight

A write-up on the Executive Women in Nonprofits event on September 13th sponsored by Visit Austin.

"No matter how long you've led your association/not-for-profit, you will still have board challenges," said Linda Ferm, CAE, chair of the Executive Women in Nonprofits (EWIN) engagement group and a long time NYSAE member, at the group's recent meeting. "Board governance is a key issue that gives an organization its guiding principles."  Ferm would know; as president of Ferm Nonprofit Strategies, she has consulted with more than 85 nonprofit boards to date.  

Membership Benefits

NYSAE’s management company, Kellen NYC, has offices in Washington, DC (Press Building), Atlanta, Chicago (Oakbrook Terrace), Kansas City, Beijing and Brussels. If you or your organization pay dues to NYSAE and would like to use conference space in any of these offices, you can do so at no charge. Contact James Brannigan if you’d like to check availability.



NYSAE thanks all the organizations below who have chosen to support our valuable programs and benefits through Organizational Membership. We appreciate their ongoing commitment and participation.


American Group Psychotherapy Association


American Pet Products Association


American Thoracic Society

Building Trade Employers’ Association

Funders for LGBTQ Issues

HANYC - Hotel Association of New York City, Inc.

Licensing International

New York State Society of CPA's



Sullivan Catskills Visitors Association


For more information on organizational memberships, please see here.

Alger House/Manhattan Penthouse/Catering
Ask the Expert

Q. Our conference sponsorship numbers are down, any recommendations?

A. Here are a few ideas to try if you haven’t already:

  • Research competing conferences online and look for the companies that are sponsoring or exhibiting.
  • Run down the individual attendance list and see who might be registered as a regular attendee but is really a supplier/supporter that could potentially be bumped up.
  • Check out your social media followers, especially Twitter. They’re already engaged and there will be recognition when you send an opening email.
  • Look at your speaker roster. It’s possible that some of them are suppliers and eligible to support.

To our readers – if you want to share your tips on improving conference sponsorship, simply email NYSAE CEO Holly Koenig for consideration and you may see your tips published in a future issue of InView!

Readers are solely responsible for how the info, content or material in Ask the Expert is interpreted and how its applied. NYSAE shall not be liable for any indirect, special, incidental or consequential damages arising out of action, use of or reliance on any content or materials contained in Ask the Expert. The reader releases NYSAE and its directors, officers, members and authors from and against any and all such liability.

Legal News
Payments from corporations to sponsor your conferences, events, or programs can be a win-win for both the corporation and your nonprofit. The corporation gets public recognition and a "halo" from its association with the nonprofit. And the nonprofit receives tax-exempt, unrestricted revenue. What's not to like?
Providence Warwick CVB
Upcoming Events
Oct 2019
Oct. 10, 8:30 – 10 AM | NYSAE HQ 355 Lexington Ave., 15th Fl between 40th and 41st St.
Building a better social media presence in NYC and how to become a media resource and a voice within your industry are just some of the discussion topics that will be covered at our next Exec Connect event, moderated by Cristyne Nicholas. Exec Connect is NYSAE’s premier peer-to-peer senior leader networking group and is open to all C-Suite executives, Executive Directors and Vice Presidents. These intimate roundtables have limited space, don’t miss out and register today.
Member Price: Free / Nonmember Price: $35
Oct 2019
Oct. 21, 4 – 5:30 PM | Vanderbilt Suites, Metlife Building, 200 Park Ave., NY 10166
A major trend across all associations is the increased need for non-dues revenue. Sponsorships, conferences, educational programs, certifications, associations are looking into every angle to embrace new avenues of revenue, while at the same time looking to strike the right deal with hospitality partners, corporations and vendors to build strategic alliances. How you ASK can determine whether you just make budget or whether you’re calling in the Brinks trucks.
Member Price: $35 / Nonmember Price: $ 65 / NextGen $20 / Students $10
Forest Hills Financial Group
Career Opportunities
New York, New York, We currently have an outstanding opportunity for a Meetings Manager to join the Events team in our New York office. In your role at ASME you will be responsible for managing 30+ Society meetings annu
New Brunswick, New Jersey, Successful Candidates Must Have: A minimum of five years of association membership or comparable experience. A minimum of five years of staff management experience. A proven track record of l
Garden City, NY, Minimum Qualifications: Bachelors degree. Computer skills including proficiency in MS Office, QuickBooks and Constant Contact. Prior administrative experience with those responsibilities liste
Mount Laurel, New Jersey, GENERAL DUTIES AND RESPONSIBILITIES Be a role model for organization values Work with the senior management and AST leadership to proactively identify trends related to exceptional professional
New York, NY, The President & CEO will be a multi-talented leader possessing the skills to strategize, operationalize, increase fundraising, and inspire and collaborate. S/he will report to the Executive Committee
Greater Hartford, CT, Position Responsibilities: · Pre-Planning: review venue contracts as needed; communicate with ACG team and client volunteers to create event in online registration system; develop promotional plans
Harrisburg, PA, We seek a proven executive-level leader whose career in a comparable business enterprise has been noted by his or her ability to chart a path forward with exceptional communication skills and strong,