NRMCA Offers Free On-demand Webinar for Sales, Promotion Teams

To help producers navigate new waters in a recovering COVID-19 world, NRMCA has produced a free 60-minute webinar focusing on expanding sales tactics. The lesson, titled Learn How and When to Influence a Design Team to Make Concrete the Material of Choice, provides the opportunity to pull sales staff together, discuss the webinar’s content and plan forward. The thoughtful lecture delineates the phases of a construction project and where your team can have the most influence on a buyer’s decision to choose concrete. It also details the roles architects, engineers and contractors play as it relates to the choice of materials. While the content will better serve your more senior sales and promotion staff, it also sets the tone for entry sales reps who should broaden their horizon about defining the full scope of buyers for a large project.

Available 24/7, please click here to view the webinar as a group or individually (please scroll to the bottom of the page). For questions or comments, please contact Eileen Dickson at

National Ready Mixed Concrete Association