Becoming the title sponsor this year offered a unique opportunity to showcase the BWS message to each attendee. Starting with signage prominently displayed throughout the exhibit hall, to broadcasting the Design Center video to the entire assemblage as an introduction to the Annual Economic Outlook General Session, to the BWS cocktail napkins handed out during the networking reception, the Build With Strength message was front and center during the entire event. To generate more awareness of the BWS brand, a set of Bose noise canceling headphones was raffled off at the BWS booth (seen here, with Donn Thompson in the photo at right discussing BWS with a conference attendee), which was located at the center of the exhibit hall and teemed with activity throughout the three-day event. The BWS team estimated that close to 40 quality leads were generated, including at least five confirmed Design Assistance Program opportunities.

For more information on the BWS efforts at the Multi-Family Executive Conference, contact Gregg Lewis, Michael Wymant, Chris Dagosta, Donn Thompson or Doug O’Neill.

National Ready Mixed Concrete Association