NRMCA Names Annual Promotion Award Winners

Promoter of the Year – Pavement: Duane Coy, sales manager, Dolese Bros., Oklahoma City. Duane Coy has been active with NRMCA for several years. Since the launch of NRMCA’s Pave Ahead program, Mr. Coy has focused Dolese Bros.’ promotion efforts on local paving. He has hosted a Concrete Parking Lot Boot Camp for over 30 company employees and included one concrete contractor in April 2018. The following day, he hosted a one-day workshop for over 40 local contractors and specifiers. Additionally, while he had the NRMCA paving directors in town, Duane arranged for a meeting with the design department of the Chickasaw Nation – the largest landowner/developer in Oklahoma.

As a result of these and other efforts, Mr. Coy and his group have submitted over 30 projects to NRMCA’s Design Assistance Program (DAP) for a combined potential of over 75,000 cubic yards. Additionally, five projects have been awarded. Because of his success, Duane was featured as a participant in the Opening Session Roundtable panel for NRMCA’s ConcreteWorks 2018.

Promoter of the Year – Buildings: Oliver Brooks, general manager, Martin Marietta’s Denver Metro Ready Mix. Since the NRMCA launched Build With Strength (BWS) in 2016, Oliver has led the development, launch and implementation of the statewide BWS campaign in Colorado through the Colorado Ready Mixed Concrete Association (CRMCA). As an early believer in the power of BWS, Mr. Brooks took a leadership volunteer role as part of CRMCA to oversee and manage the BWS program. As a result, the BWS brand has been established in Colorado, CRMCA has facilitated many referrals to the Design Assistance Program (DAP), and notable projects have been retained or converted to concrete.

Working with NRMCA staff, CRMCA staff, and the chairs of CRMCA’s Regional Market Committees, he was instrumental in formally launching BWS across the state to all members. Many member companies have branded everything from their e-mail signatures to new mixer trucks with the BWS logo. To date, there have been over a dozen presentations to professional organizations in the state and many referrals to the DAP. Mr. Brooks has been the clear leader in Colorado of supporting other ready mixed concrete promoters through his involvement with BWS. Because of his leadership in creating the CRMCA BWS campaign, Colorado was identified early on as a model state association in terms of its approach to BWS. As a result, Oliver was asked to present at the NRMCA’s state affiliate/association meeting at the NRMCA annual meeting in Las Vegas about Colorado’s approach to BWS as an example for other states.

Promoter of the Year – State Affiliate: Joel Waters, executive director, Mississippi Concrete Association (MCA). Mr. Waters has been tireless in his promotion of NRMCA’s Build With Strength and Pave Ahead campaigns. He has hosted 21 Lunch & Learns, utilizing the valuable talents of NRMCA experts to architectural firms, promoting ICF construction and to engineering firms and promoting proper jointing and parking lots. With Mr. Waters’ leadership, MCA established the MCA “Day of Concrete.” A total of 69 industry professionals attended the event, including 14 contractors, 14 engineers and one architect.

Assisted by his lobbyist, Steve Corbitt, Joel has successfully lobbied the state insurance commissioner to sponsor a bill making the Institute for Building and Home Safety’s (IBHS) Fortified program (and its related insurance rebate for homeowners who certify under the guidelines) apply to the entire state, as opposed to the original legislatively mandated six southern-most counties in Mississippi. Mr. Waters also established MCA’s “Train the Trainer” program, targeted at the sales and quality control personnel from the ready mixed concrete and sand & gravel members of MCA. The goal is to create a competitive setting for these people to turn in Design Assistance Program (DAP) to NRMCA BWS and convert more projects to concrete.

For more information, contact Phil Kresge at

National Ready Mixed Concrete Association