In recent years, NRMCA has developed and fine-tuned an approach for measuring paving promotion effectiveness that focuses on tracking outcomes through an online system that is simple but powerful. In addition to NRMCA, the California Nevada Cement Association is using this system with great success and the approach is now being adopted by the state association in Ohio, now called Ohio Concrete. Tracking promotion success in this manner is popular with promoters and appreciated by stakeholders. Information is available on request for NRMCA members and staff of other concrete promotion organizations that are interested in hearing about  benefits of "real-time" promotion effectiveness tracking and the collaborative gains available when multiple organizations make use of this approach.