A comprehensive collection of groups have formed the Concrete Council of Canada (CCC), a 14-member bloc that intends to educate the public about the concrete advantage. "Our mission is to communicate concrete’s social, environmental and economic value. We have a lot of success stories to tell, individually and as a group," said Robert Burak, chairman of the CCC and also president of the Canadian Precast/Prestressed Concrete Institute. "It’s long overdue."

With headquarters in Ottawa, the CCC has 14 board members, who come from the pre-cast, pipe, pavement, ready-mix and cement industries.