NRMCA’s promotion strategy of reaching those who are directly influential in selecting paving materials is effective, but there is a large, mostly untapped opportunity to win the support of organizations for concrete that generally deal with issues that supersede paving considerations. There are hundreds of groups that address issues such as sustainability, infrastructure improvement, quality of life, government efficiency, transportation cost reduction and many other such topics. Because the promotion staff does not have the resources to expand outreach to most of these groups, the NRMCA Promotion Committee is looking for member volunteers to help "Jump the fence" into this new promotion territory.

 

Volunteers will be asked to select one or more targets in their market area to attempt to create an understanding of why concrete’s benefits are advantageous to the organization. The objective will be to get a hearing with organization leaders and ultimately gain valuable support for concrete. NRMCA staff can help select targets, assist in refining the promotional message, supply support materials, and provide direct  technical and promotional support if promising opportunities are developed. Please consider this opportunity to help move concrete ahead on behalf of the entire industry!