A member of the Board of Directors of the American Concrete Pumping Association, Gabriel Ojeda with Fritz-Pak, recently contacted NRMCA's Senior Director, National Resources, Doug O'Neill, expressing interest in offering ACPA members access to one of NRMCA's many promotion-oriented Webinars. Ojeda recognized that concrete pumpers have just as much to gain from talking about concrete and communicating its benefits as ready mix producers. O'Neill said the Pumping Association then sent an e-mail blast to its members inviting them to participate in NRMCA's Effectively Communicating Sustainability Webinar, and many took advantage of the opportunity.

One notable participant in the Webinar was a trade press journalist, Rebecca Wasieleski, editor of Concrete Contractor magazine. Ms. Wasieleski posted her own take about the Webinar on her Concrete Thoughts blog which not only highlights some of the issues discussed during the Webinar, but offers many valuable links to educational resources on concrete's sustainability (click here to read some of Ms. Wasieleski's articles).

"Thanks to the efforts of the pumping association, not only were we able to reach out to many of its members, but we were also able to have an impact on a highly respected media outlet that took our message and expanded it exponentially," O'Neill said.

For more information, contact Doug O'Neill at doneill@nrmca.org.