Some news stories serve as veritable promotion pieces for the versatility and, yes, visual appeal of concrete. This September 8 story posted by www.northjersey.com begins, "People are pouring on the creativity and using concrete in new ways inside their homes. This durable material can reflect personal style and need not remain a cold, utilitarian, sidewalk gray. New decorative treatments can emulate a modern or rustic aesthetic, whether the concrete is an existing slab or has been freshly poured." Jamie Farny of the Portland Cement Association explains why many design-conscious homeowners are choosing concrete. Read more.