Member-Specific Promotion Webinars Now Available from NRMCA

The NRMCA promotion team is available to conduct promotion Webinars tailored for producer members' specific geographic locations. An example of this service took place last week after a cement and ready mix producer member in the West Central Region requested training on NRMCA's Concrete Paving Analyst (CPA) software. National resource directors Jon Hansen and Phil Kresge then delivered a three-hour coordinated companywide training Webinar on the topic that went beyond the basics usually provided in the "Introduction to CPA" Webinar regularly offered by NRMCA. The timing was perfect for the member company as special sales incentives were being offered to the sales team for successful concrete parking lot projects.

"By setting this Webinar and training specifically for this member company, participants discussed the topic openly, just as if we were all sitting together in a large classroom even though there were 10 different geographical locations logged in with varying numbers of participants at each location," Hansen said.

For more information about company-specific promotion Webinars, contact Jon Hansen at, Phil Kresge at or your regional national resource director.

National Ready Mixed Concrete Association