NRMCA to Hold Free Webinar Aimed at Driving Concrete Sales
To help your sales staff to thoughtfully plan longer-term sales strategies, NRMCA will conduct a free webinar titled Learn How & When to Influence a Design Team or Owner to Make Concrete the Material of Choice on Monday, May 18, from 2 - 3 p.m. Eastern time. The intended audience is not limited to sales reps, but also those driving strategic revenue goals and tactics to hit the numbers. Alan Sparkman, who has taught at MTSU’s CIM Graduate School of Business and is the Tennessee Concrete Association’s executive director, teaches industry-specific sales courses for NRMCA and will share his expertise.
The webinar starts with an introduction to the phases every construction project goes through and moves on to include insight about how to use those phases to influence a buyer’s decision to select concrete as the material of choice for that project.