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Still Time to Register the Build with Strength Concrete Value and Innovations Seminar in Minnesota

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On Thursday, March 16, in partnership with the Minnesota Concrete Council and the Aggregate & Ready Mix Association of Minnesota, Build with Strength will be holding a Concrete Value and Innovations Seminar at the Midland Hills Country Club in Roseville. This seminar will take place from 7a.m. to noon in metropolitan Minneapolis. The Build with Strength Concrete Value and Innovations seminar is a workshop that, through design solutions, focuses on strength rather than disaster response, resulting in investments that are secure and generate long-term value to the owner.

A prime ingredient of sustainable architecture is longevity. If a building doesn’t last, it wastes of a lot of energy, from both a human and a resource perspective, not to mention the economic value. Durability is the ultimate profitability. Builders are realizing that the promise of low first-cost is insufficient for portfolio value generation. From energy efficiency, lower insurance costs and moisture resistance, barriers to a concrete structure steadily collapse when industry professionals are equipped with the right design tools and knowledge.
Building materials also play a big role in deciding the safety and resiliency of our structures. From Edgewater, NJ, to Houston to Los Angeles, the increased incidences of apartment fire conflagrations have provided a glimpse of what it looks like when the predicted effects of inferior building materials and code trade-offs work in tandem.
Build with Strength is a first-of-its-kind program for the concrete industry, designed not only to support our members, their businesses and the hard-working men and women of the concrete industry, but also to change the way people think about concrete construction versus direct competitors like soft-wood lumber. NRMCA has resources to help members and state affiliates advocate for resilient and safer construction, including model legislation, talking points, public relations and other key strategies.

Click here to learn more about the seminar and to register. For more information, you may also contact Brett Ruffing at or 240-485-1138.

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