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Virginia Producers Attend Workshop on Selling Concrete Parking Lots

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NRMCA Vice President, Local Paving, Phil Kresge recently conducted a Selling Concrete Parking Lots workshop for the Northern Virginia Concrete Advisory Council of the Virginia Ready-Mixed Concrete Association (VRMCA). Attendees included ready mix producers, cement and admixtures representatives. The workshop was organized by VRMCA Director of Industry Services Hessam Nabavi. The three-hour program focused on Identifying Opportunities, Targeting Key Target Markets and Understanding ACI 330. NRMCA’s Concrete Pavement Analyst (CPA) and Design Assistance Program (DAP) were also highlighted. Additionally, some of the veteran VRMCA members shared their success stories with the newer members. Following the program, Kresge spoke with several of the attendees who indicated they were excited to move forward with what they had learned.

The Selling Concrete Parking Lots Workshop is one in the series of programs offered by NRMCA to assist members in growing their share of the parking lot pavement market. Other programs include Promotion Training for the Concrete Professional and the popular Concrete Parking Lots Boot Camp.

For more information, contact Phil Kresge at

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