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Michigan Provides Prime Example of Full Loop Promotion

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In another example of good communication and Full Loop Promotion, NRMCA Senior Director, National Resources, Doug O’Neill reports on how Michigan Concrete Association Director of Engineering Kerry Sutton was once again not only there to provided support, but did so before her industry colleagues knew it was needed. O’Neill was contacted by a local contractor who was working on a parking lot conversion and was asked to reach out to the design team to offer industry resources. A call to the design firm initiated a discussion of the project, but also opened up the opportunity to present at one of the firm's monthly "lunch-n-learns." Topic suggestions were submitted; at the same time both the contractor and Kerry Sutton were copied into the communication.

"Kerry replied immediately that she was planning a presentation at this same firm in a few days and would look up the particular contact to provide further assistance," O’Neill said. "How’s that for proactive support!"

Sutton gave her presentation on concrete mixes and specifications along with jointing best practices to the team at this design firm and has now set up a second opportunity for the industry to return and talk about specific design recommendations for concrete parking lots. The contractor has also been invited in to talk about issues from a contractor’s perspective.

For more information, contact Doug O'Neill at

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