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Missouri Audience Hears About Business Side of Concrete

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Concrete promotion can take on many different aspects, and Aaron Harless, general manager of NRMCA Producer member Springfield Ready Mix in Springfield, MO, had an idea to address the "business aspect" of concrete paving. Along with the Concrete Promotion Council of the Ozarks, Harless arranged an invitation only luncheon with Jon Hansen, NRMCA vice president , national resources, to share insight on first cost, life cycle cost, changes in exterior lighting trends and how paving material color has influenced some national clients and, finally, new guidelines on the depreciation of parking lots. The invitation promised "to make your company safer, more attractive to customer while having a positive impact on your bottom line."

"This was a different format from my traditional stand and talk for an hour presentation," Hansen said. "We set the stage at the beginning of the luncheon - we wanted the group to participate, to treat the time together more like friends gathering for coffee. We had an agenda, but we also encouraged those attending to ask any question they might have about concrete, concrete construction, current construction trends, etc. The conversation went from the agenda items to questions about pervious concrete, concrete overlays and even interior floors and performance mixes."

Harless later expressed his support of the luncheon concept by saying "this is an important topic and one that is difficult to convey" and "we had several of our attendees comment positively" after the event.

Michael Young, executive director, Portland Cement Association, South Central Region attended and said "it was an interesting concept to have a discussion with people who own businesses, and with those who design and build for owners. The topics of LED lighting and cost segregation accounting are something every business owner should be aware to make educated decisions about paving materials for their buildings. I would like to see the tools and ideas expanded."

For more information, contact Jon Hansen at

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Fritz-Pak Corporation
MPAQ Automation
Putzmeister America, Inc.
Xypex Chemical Corp
McNeilus Truck & Manufacturing, Inc.
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Silver Spring, MD, 20910
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