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DAP Projects, "Known Yards Influenced" Soar Above Last Year's Totals

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Two key NRMCA promotion indicators are pointing toward a much more responsive market in FY 2014 compared to last year. Seventy-nine Design Assistance Program (DAP) projects submitted so far during this fiscal year (beginning October 1, 2013)  compared to a total for all of FY13 of 68 projects. This program has been slow to develop, but now has strong momentum thanks to a  fast turn-around on project submittals and a success rate for known-project outcomes of 65%. Another indicator of promotion effectiveness, Known Yards Influenced (KYI), is showing an even larger increase over last year. KYI is a measure of the volume of projects that have been placed where one or more NRMCA staff played a significant role in winning the project. In FY 2013 a total of 211,836 KYI yards were recorded compared to 358,606 yards through less than six months of the current fiscal year.

DAP and KYI tracking are part of an enhanced "real-time" promotion measurement platform that NRMCA has developed over the past 18 months.

To learn how to take advantage of NRMCA’s DAP program, contact Amanda Hult at or 720-648-0323.

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