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Streets & Roads Promotion & Advocacy Webinar Series Starts Next Week

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NRMCA has created a series of training modules to help develop promotion and advocacy strategies for concrete streets and local roads (SLR). The series will be offered at no cost to NRMCA members and partners as a 10 Webinar series beginning next week on Friday, November 22, at 11 a.m. Eastern time with a promotion and advocacy overview. This first Webinar will cover general issues and approaches appropriate for review by any producer or coalition that is considering a SLR promotion effort. Subsequent Webinars will provide much more detail on recommended strategies and approaches. Please note that these modules can be packaged together and presented in half or full-day sessions on location. Click here to sign up for any of the first four Webinars below:

SLR Planning & Strategy:
                1- Promotion/Advocacy Overview: Glenn Ochsenreiter/Amy Miller, Friday, November 22, 11 a.m. to noon Eastern time
                2 - Team Building & Situation Analysis: Phil Kresge/Doug O’Neill, Thursday, December 5, 11 a.m. to noon Eastern time
                3 - Promotion for DOTs, Counties & Municipalities: Jon Hansen/Phil Kresge, January 9, 2014, 11 a.m. to noon Eastern time
                4 - Winning Initial Projects in Counties & Municipalities: Jon Hansen/Amy Miller, January 29, 2014, 11 a.m. to noon Eastern time
                5 - Elected-Official Advocacy: Glenn Ochsenreiter/Amy Miller, details to be announced

Additional modules focus on utilizing promotion/advocacy resources and will be scheduled beginning in February 2014: Utilizing MIT Research Results, Industry Promotion & Technical Resources for SLR & Parking Lots, SLR Concrete Construction & Repair Basics, Overlays for SLR and RCC for SLR.

For more information, contact Glenn Ochsenreiter at or 240-485-1140.

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