PPMA’s New Live-Action PSA "Hide and Seek" Hits Airwaves

To inform consumers about the serious health threats posed by pests, the Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, utilizes public service announcements to share this important health messaging with Americans. In its most recent PPMA Update, a monthly newsletter shared with investors, they reported their July PSA results: 6,529 new TV and radio airings which resulted in 44 million impressions, worth an estimated $2.6 million in media value. Additionally, their new live-action PSA “Hide and Seek” hit TV and radio stations the last week of July, and it has already garnered over 400,000 impressions. To view PPMA’s full PSA Library, please check out its playlist on YouTube.