Winter Content Syndication Campaign Yields Over 21 Million Impressions

Paid social campaigns generate over 6.6 million impressions

The Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, is known for its year-round communications campaigns to educate the American public about the threats posed by pests and the value of partnering with a pest control professional for their homes and businesses.  

PPMA utilizes digital advertising to educate consumers on the threats pests pose to both their health and home. The group runs paid campaigns on popular social media platforms, Facebook, Instagram, Pinterest YouTube and TikTok. They also use a tactic called content syndication where PestWorld.org articles are republished by third-party websites – most notably news outlets like CNN and The New York Post. It is a tremendous traffic driver to PPMA’s consumer websites.

In its most recent PPMA Update, a monthly newsletter shared with investors, the group reported its Q1 paid digital campaigns fell into a steady rhythm and showcased a positive performance driving up key metrics, including paid impressions and views. In February, its social media advertising campaigns recorded more than 6.6 million impressions across Facebook, Instagram, TikTok and YouTube. Additionally, before coming to a close, the winter-themed content syndication campaign delivered 21.2 million impressions. A new, spring-focused campaign is already launched in market to build on this momentum.

PPMA is developing a new How-To Guide to help pest control companies get started with content syndication campaigns for their business. It will be shared on its marketing hub, PPMAMainframe.org in the next month. To learn more about PPMA and its consumer programming, contact Jim Fredericks jfredericks@pestworld.org.