PPMA’s Paid Digital Campaigns Reach Over 15 Million Impressions in May

Ad campaigns on social media and solid content syndication strategy drives results

The Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, is known for its year-round communications campaigns to educate the American public about the threats posed by pests and the value of partnering with a pest control professional for their homes and businesses.

To meet consumers where they are, PPMA utilizes digital advertising campaigns to educate consumers on the threats pests pose to both their health and home. The group runs advertising campaigns on popular social media platforms, Facebook, Instagram, Pinterest YouTube and TikTok. They also utilize content syndication where PestWorld.org articles are republished by a third-party website – most notably news outlets like CNN and The New York Post.

In its most recent PPMA Update, a monthly newsletter shared with investors, the group shared their Q2 social media advertising campaigns continue to showcase impressive results. In May, the digital campaigns captured an impressive 5.5 million impressions across Facebook, YouTube and TikTok. Throughout the month, paid digital content provided targeted audiences with materials focused on timely pests, such as ticks, mosquitoes and bed bugs. Simultaneously, PPMA’s content syndication campaign amassed nearly 10.2 million impressions. Beyond impressions, these advertisements displayed a boost in other key metrics compared to April, including upwards of 62,000 clicks and a standout click-through rate of .61%.

To learn more about PPMA and its consumer programming, contact cmannes@pestworld.org.