PPMA Digital Ad Campaign Yields Over 4.3 Million Impressions in March

TikTok profile nears 50K followers

To reach consumers where they are – on their cell phones and social media apps – the  Professional Pest Management Alliance (PPMA), the consumer marketing arm of NPMA, utilizes digital advertising campaigns to educate consumers on the threats pests pose to both their health and home. The group runs ad campaigns on popular social media platforms, Facebook, Instagram, Pinterest, YouTube and TikTok.

In its most recent PPMA Update, a monthly newsletter shared with investors, the group highlighted the results of its most recent social media advertising campaigns, indicating it had amassed a collective 4.3 million impressions in the month of March alone. The group is also enjoying an upward trend in TikTok followers as a result of its strategic engagement campaign, which has boosted @PestWorld’s profile to nearly 50K followers at the time of this writing. Check out and follow their profile here!

To learn more about PPMA and its many consumer marketing programs, and to lend your support with an investment in PPMA, contact cmannes@pestworld.org.