PPMA Announces 2022’s Termite Awareness Week Initiatives

With spring steadily approaching, the pest control industry is preparing for this year’s termite season. To spread awareness about these infamous pests, the Professional Pest Management Alliance (PPMA), the public outreach arm of the National Pest Management Association (NPMA), is educating homeowners during this year’s Termite Awareness Week, March 6-12, 2022. This annual event, recognized by Chase’s Calendar of Events, is a great reminder about the costly property damage that termites can cause.

“Termites are notorious for their destructive capabilities. They are responsible for an estimated $5 billion in property damage in the United States each year,” said Cindy Mannes, PPMA Executive Director. “This is the time for our industry to educate homeowners about the complexities of termite infestations. Serious infestations can be absolutely devastating to a home, which is why working with a pest control professional is crucial.”

PPMA will be spreading the word about termites on multiple platforms, from launching media relations efforts to sharing social media content on Facebook, Pinterest and Twitter. PPMA will also share content from their past large-scale termite campaigns: Will They Eat It? and the Tiny Termite House. Industry members can join in by including #TermiteAwarenessWeek on social media channels when sharing content about these destructive pests.

Mainframe subscribers will have access to an exclusive Termite Awareness Week toolkit on PPMAMainframe.org. These downloadable toolkit assets include a customizable press release, social media content, logos and headers, media training documents and high-resolution photography. This toolkit is designed with industry needs in mind, so companies can use these materials in their own media relations efforts.

For more information about PPMA or to subscribe to Mainframe, visit http://www.NPMApestworld.org/PPMA.