PPMA Wins First Place in PRSA Pepperpot Awards
The PRSA Pepperpot Awards are a staple in the Philadelphia region, recognizing best-in-class PR campaigns, tactics and professionals. The event honors public relations campaigns and tactics submitted by chapter members across the Greater Philadelphia region.
The Professional Pest Management Alliance’s "Pests Without Borders" PSA won first place for the "Public Service Announcement – TV" category for productions of two minutes or less.
PPMA’s TV PSA focused on vector-borne diseases as a global concern and the quality of life professional pest control preserves here in the U.S. That being said, Lyme disease, West Nile virus and Dengue are prevalent in the U.S., spread by infected ticks and mosquitoes. When Zika virus and its alarming connection to birth defects was confirmed in America, effects that could negatively impact future generations of unborn children, the PPMA tasked Vault Communications and Center City Film and Video with ensuring its PSA campaign would effectively educate the American public, and cut through a competitive landscape due to the Olympics and U.S. general election taking airtime. Together we developed "Pests Without Borders," a campaign that by the end of November, secured 10,464 TV airings, making 82.1 million impressions worth $2.9 million in ad value.