Recruitment and Marketing Assistance Training Can Help Fire Safety Educators, Too!

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NYSAFC has added an additional training date for its SAFER-funded Recruitment and Marketing Assistance Training. The class may be very helpful to fire safety educators who want to learn how to better target education messages or want local media to play a greater role in fire safety campaigns.

The three-hour training will take place on Friday, May 4, 2012, from 2:00-5:00 p.m. as a pre-conference session at the annual Public Fire Safety Educators’ Conference, which will be held at the New York State Academy of Fire Science in Montour Falls, N.Y. The class is FREE; however, pre-registration is encouraged.

The Recruitment and Marketing Assistance Training is targeted at public information officers, public relations coordinators and recruitment coordinators from volunteer fire departments. This training is designed to help volunteer fire departments interact more effectively with their local media and also develop campaigns to help them better market themselves to their community. However, fire safety educators will benefit greatly from the marketing and media relations portions of the training. Effectively marketing public fire safety messages increases the success of any education campaign. Additionally, fire safety educators can extend the reach of their programs by incorporating media involvement and news coverage. Fire safety educators will also learn about simple ways to incorporate recruitment activities into public education activities.

The training features speakers with years of experience in fire department media relations, public relations, marketing and fire department recruitment. During an interactive segment of the training, some participants will also be given an opportunity to practice their new media relations skills in front of a camera. In addition, program instructors will discuss developing and implementing recruitment plans and review some of the best practices in recruiting volunteers.

The training registration form is available from the NYSAFC website. Click here to download (under the Education Programs heading).

Click here to E-mail Sue Syzdek or call (800) 676-3473 with questions.