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Substantial proportions of associations are struggling to meet revenue targets, according to a new survey, and lack the budget strategy infrastructure that might improve their fortunes.

The Association Business Development Landscape Report, released last month by Professionals for Association Revenue (PAR), reports that less than half of association executives said they will meet their budget targets for membership (48 percent) and nondues meeting sponsorship (48 percent). Even fewer said they’ll meet targets for attendee registration (41 percent) and exhibits (39 percent). The report was based on a survey of 100 association executives conducted over 18 months.

 

In the Convene Live: “From Stats to Stories — Making Event Data Work for You” session at Convening Leaders 2023, Joe Colangelo, founder of event data company Bear Analytics, shared the challenges event organizers are facing when it comes to figuring out how to make data work for them.

In the first half of the session, Colangelo presented his insights and took questions from the audience. In the second half, he played video recordings of his Zoom interviews with two different clients, each of which served as a case-study example of how event marketers are using data to inform decisions in the lead-up to the event to make it more successful.