nesae eNews

 

It was April 2020, and like many associations, the Society for Vascular Ultrasound (SVU) had made the difficult decision to turn their face-to-face annual conference and marketplace into a virtual event. The event was originally scheduled to be held in New Orleans in August, but with all the risks involved with COVID-19 the right decision to make was to change the event to virtual.

 

This decision had impact across all areas of the event, but the one particular item that I needed to was how to generate value for the sponsors and exhibitors.