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By Cynthia Mills, FASAE, CAE, CMC, The Leaders' Haven
& Jim Zaniello, FASAE, Vetted Solutions 

Marking the dawn of a new decade, 2020 was already poised to redefine what type of leader would be successful in this next era. With the pivot through COVID, this has been further refined, impacting every person sitting in the CEO seat and definining the careers of those who aspire to this level of service.
During the Great Recession, we saw many who had planned for retirements change their lives and professional strategies to recoup the unexpected losses of economic implosion. We’ve had a decade of recovery only to find ourselves, not only overdue for a bear market, but now forced into what may be a very lengthy redefining of business and industry, thanks to COVID. While many factors were already poised to fundamentally change professions and industries in the 2020s, some of those have now accelerated and thrust us into a revolution instead of an evolution. As discussions of “to what degree” and whether there will be any “going back to” play out, there is most certainly a shift in counsel necessary with regard to preparing to be the leader of a profession or industry association throughout this next decade. 

It's not too late to register for NE/SAE 2020: Our Virtual Annual Meeting - coming soon to a computer screen near you! We hope that you'll take part in the many virtual educational opportunities in the coming weeks. Read more about the virtual conference.

Registration is open for association professionals, and we have several participation options for industry partners as well with benefits that extend beyond the virtual conference dates.

Your registration will include access to our virtual reception on May 28, live sessions on June 4 and 5, webinars on June 10 and 17, and on-demand access to all recorded sessions after the conference.



We've rounded up a few of our favorite recently-trending articles featured in ASAE's Associations Now from the past few weeks. We hope these are helpful as we navigate the COVID-19 pandemic together.


As associations struggle to serve their members and deal with the economic fallout from the pandemic, experts say it’s crucial for them to cut through the clutter and provide valuable information tailored to their industry. READ MORE.


A snapshot of leading associations reveals that successful member engagement in a crisis environment requires a more personal touch that speaks to both the head and the heart. READ MORE.


Traditional marketing tactics have their advantages, and so does digital marketing. How can you leverage both? READ MORE.


Once in-person meetings start taking place again, health and hygiene are going to be a top priority. A new report offers ideas, processes, and protocols and how they could play out in various elements of in-person events. READ MORE.

These articles originally appeared on 


Woodstock Inn & Resort
The Devens Conference Center


YourMembership Omni Hotels & Resorts

  David Fox Photography   Mountain View Grand


Interested in becoming an Annual Supporter? Contact Us! 

Albany Capital Center
Boxboro Regency Hotel & Conference Center
Member News

We are excited to welcome the following new members to NE/SAE!

Regular Members

Katherine Carpenter
Executive Director, Maine Technology Users Group

Michael P. Dennehy
Co-Owner/Partner, Dennehy & Bouley

Alex Koutroubas
Executive Director, ACEC-NH

Erica Noonan
Public Policy & Communications Manager, Providers' Council (Mass Assoc. HS Providers)

Paul Sicilian
Client Services, Mainspring Association Management


The New England Society of Association Executives is looking for YOUR news for our monthly e-newsletter, NE/SAE eNews. Please consider sharing any of the following:

  • You or your organization in the news, including any awards or recognition you have received.
  • Your professional development news - promotions, job changes, retirements, etc.
  • Articles you have written that would be of interest to NE/SAE members.
  • Photos.
  • Other non-promotional items you think would be of interest to the membership.

News submissions are accepted on a rolling basis and will be published in the next monthly e-newsletter. To submit your news, simply click here to email our office.


NE/SAE is excited to announce a new member benefit: a real-time compensation benchmarking tool, developed in collaboration with the other state and regional societies of association executives throughout the country. 

Gain access to the only 24/7/365 online compensation benchmarking tool designed exclusively for executives of professional, trade and service-centric associations/nonprofits. Through the tool, you can:

  • Compare your organization's key operational metrics to others across the industry
  • Evaluate valuable KPI's, including salaries, benefits, positions/departments, and more!
  • Generate customized reports to inform decisions and keep your organization competitive

Get started with this new benchmarking tool today!

Participation in the survey itself will always be free, and use of the tool is free in 2020. Beginning in 2021, access to the real time data will be available with an annual subscription fee.

It's not too late to purchase our 2019 survey report HERE! 

Naylor Association Solutions
DoubleTree by Hilton Hotel Burlington Vermont
Education & Events

We're pleased to share our spring webinar schedule. NE/SAE is an approved CAE provider, and our live webinars meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Exectuive credential. Webinars are $45 for members and $75 for non-members. 

Life After Launch
June 9, 2020 at 1:30 PM 

Staying Safe and Sane: Technology Tips to Securely and Efficiently Work from Home
June 17, 2020 at 1:30 PM

Your Post-Pandemic Meeting: What to Consider
July 8, 2020 at 1:30 PM


NE/SAE 2020: Our Virtual Annual Meeting
June 4 & 5, 2020 ... with bonus events on June 10 & June 17! 

2020 Digital Solutions Conference
October 30, 2020 | DoubleTree by Hilton, Westborough, MA 


Not a member of NE/SAE? Click here to join!



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