YourMembership (YM), a leading cloud-based software provider for associations and member-based organizations worldwide, today announced the immediate availability of SocialLink – a new, game-changing feature and functionality that enhances association member communities powered by membership management software. YourMembership is the first to deliver an integrated social networking component as part of its membership management offering.

YM’s SocialLink promises to help associations turn infrequent, episodic member engagement – the kind defined by members primarily paying association dues – into stronger member connections by delivering highly-personalized and relevant content, such as education, careers, information and industry news, in secure and private online social venues. SocialLink helps community administrators manage multiple, secure communities in a single association management platform by creating a tighter connection between member data and analytical administration tools within membership management systems.

SocialLink is meant for the present-day digital and social generation, and easily leapfrogs the community platforms associations are currently using. YM’s mission is simple. We aim to help associations make SocialLink a daily habit for both them and their members, thereby reversing the largely episodic and less frequent connections now taking place between associations and their members.

 

Benefits of SocialLink

• Member personalization and participation that increases value. Associations can elevate collaboration within communities and social networks by connecting their members to ideal discussions, education and messages, as well as networking and career opportunities. SocialLink aggregates content sources in a simple, single highly-personalized view found on a member’s feed, and delivers alerts and notifications to allow for easier engagement.

• Episodic engagement becomes continuous participation. The flexible and easy-to-use browser and mobile responsiveness of SocialLink mimics the user interfaces of other popular social sites to allow members to share ideas, ask questions and network with peers and experts when they want, where they want and how they want. This naturally-intuitive format is convenient for finding information, onboarding members and creating high-level summaries of activities that enable users to quickly interact instead of manually seeking out opportunities.

• Marketing communications that connect. Associations can improve their offers, campaigns and revenue with dynamic, highly-personalized social, web and email member communications that deliver the right message, at the right time, in the right place. With the addition of a feed, visibility of important promotions is increased without the need to design special web pages and emails to capture members’ attention. Critical messages and calls-to-action for customized messages also can be anchored in the announcement area of the feed.

• Unified view for decision-making. Associations can take advantage of social and behavioral analytics and make powerful decisions that streamline social and community management and costs, while increasing their organization’s success, but not their workload and effort. Whether SocialLink users are members or administrators, each group, respectively, has visibility and insight into a peer’s knowledge exchange and community health. The SocialLink feed also will automatically promote membership renewals when members are close to their expiration date. 

For more information about YM’s SocialLink, visit us at YourMembership.com/sociallink. To learn more about YourMembership and its portfolio of membership and organization management products, visit us at YourMembership.com.

YourMembership, established in 1998, empowers associations, organizations, nonprofits and other companies worldwide to deliver more value to their users, drive non-dues revenue through innovative career centers and buyer’s guides, increase their relevance using ground-breaking engagement tools, and enhance overall operational efficiencies. YourMembership's cloud-based membership management solution enables associations to effectively brand their organizations, engage their customer bases, and streamline their administrative processes. As the world’s largest provider of membership and company management software, YourMembership provides comprehensive membership solutions to more than 5,000 customers in 32 countries.

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